Group Corporate Philosophy

Origin of the company name

The company name “Goshiki” finds its roots in a section of Sun Tzu’s Art of War, which emphasizes the importance of perceiving unchanging colors among the five colors. “Goshiki” itself conveys the concept of drawing fresh ideas by merging countless existing ones. I decided on this name as it also holds significance to me personally, with Goshiki Beach being in my hometown of Iyo City, Ehime Prefecture. Hence, the company was named “Goshiki” based on these two meaningful connections.

Representative Director Tatsuro Tanaka

Our Purpose

Above all, we believe that the people who work at Goshiki should be fulfilled　physically, mentally, and financially.
The happiness and peace of mind of our team members form the strongest foundation for supporting people around the world who rely on printing services and contributing to their growth and success.

Vision
To provide industry-leading compensation and establish a stable management foundation that empowers employees to take on new challenges with confidence.

Our Goals
Achieve compensation levels at 150% of the industry average
Maintain an ordinary profit margin of 10%
Maintain an equity ratio of 35–40% with confidence.

Mission
Creating New Value for the World Through Innovation in IT and Printing Technology
At Goshiki, we strive to remain an indispensable partner for everyone who needs printing services through continuous innovation, creativity, and support.

Values
Act with Integrity and Do What Is Right

Article 1
Life is Beautiful — Live with Passion
Building a workplace where every employee finds purpose and fulfillment
We believe that work, which occupies a significant portion of our lives, should contribute directly to personal happiness.
Our ultimate purpose is to contribute to society while creating an environment where employees can work with pride and enjoy both material prosperity and emotional fulfillment.
Neither people nor companies last forever.
Because life is finite, we should not dwell on an unchangeable past or worry excessively about an uncertain future. Instead, we should devote ourselves wholeheartedly to living in the present—the one thing we can truly control.

Article 2
Supporting Local Businesses and Communities Through Japanese-Quality Printing and Exceptional Hospitality
We aspire to be an organization that creates value on a global scale.
By consistently providing overseas businesses with the excellence of Japanese craftsmanship in printing and customer service, we contribute to their growth and success.

Article 3
Believing in the Power of Printing to Change the World
We believe that printing has the power to create positive change in society.
Through our business activities, we strive to build a better world, drive social progress, and create new opportunities.
We recognize that printing can transform industries and communities, especially when combined with ideas and innovations from other fields. Therefore, we continuously seek limitless possibilities through creativity and collaboration.

Article 4
Commit to In-House Manufacturing and Direct Sales
Strong partnerships and outsourcing relationships are valuable.
However, we must never build a business that depends on third parties for its core operations.
We are committed to maintaining an independent business model through in-house manufacturing and direct sales

Article 5
Every Employee Should Think Like an Owner
Each employee should embrace the mindset that they are responsible for creating their own value.
Understand that companies are not guaranteed to exist forever and that profitability is essential for long-term sustainability.
Without profit, a business cannot continue to serve its employees, customers, or society

Article 6
Value Teamwork
There is a limit to what any individual can accomplish alone.
We respect each other’s unique strengths and personalities while constantly considering how we can contribute to others and who can help compensate for our own weaknesses.
Together, we achieve far more than we can individually.

Article 7
Speed Determines Success
Thinking carefully is important, but overthinking can delay action.
Take action first.
No one succeeds with every idea. Success comes from increasing the probability of success through experience.
Make small mistakes, learn from them, think deeply, and act again.
Failure only becomes failure when we give up.
Never lose the spirit of “Let’s try it.”

Article 8
Great Companies Are Built by Great Employees
Great employees attract great customers.
As the saying goes, “Birds of a feather flock together.”
The customers we attract often reflect who we are.
If you want to enjoy your work and create a positive environment, begin by improving yourself.
When you elevate your character and mindset, the right customers and opportunities will naturally follow.
The environment around us is ultimately created by our own actions and attitudes.

Article 9
Embrace Change and Build the Future Through Challenge
We do not fear changes in society or the marketplace. Instead, we view change as an opportunity for growth.
As customer needs and market conditions continue to evolve, we challenge ourselves continuously to create greater value without becoming complacent.
Challenges often involve failure. However, we see failure not as a negative outcome, but as a valuable experience that leads to future success.
We foster a culture in which every individual is encouraged to think independently, take initiative, and pursue new ideas and opportunities.
Rather than merely adapting to change, we aspire to become creators of change.
By valuing our relationships with employees, business partners, customers, and local communities, we strive to create new value and contribute to a better future.
Driven by a spirit of challenge, we will continue to grow and evolve as a company.

Goshiki Behavioral Guideline

1. Embrace Change and Take on Challenges First
We choose action over waiting for perfection.
By continuously challenging ourselves and improving our work, we continue to grow and evolve.

2. Put Customer Value First
We always view things from our customers’ perspective and strive to deliver value that exceeds their expectations.

3. Turn Speed into a Competitive Advantage
Quick decisions and swift action create trust and opportunities.
We respond rapidly to change and use speed as a source of competitive strength.

4. Take Ownership and Act Proactively
Each individual takes responsibility for their work, identifies challenges independently, and leads efforts toward effective solutions.

5. Achieve the Greatest Results Through Teamwork
By respecting one another and leveraging each other’s strengths, we create value that cannot be achieved by any individual alone.

6. Never Stop Learning and Evolving
We are never satisfied with the status quo.
We continuously develop our knowledge and skills to remain relevant and valuable in a changing world.

7. Never Compromise on Quality
We approach every detail with sincerity and professionalism, striving to deliver products and services that meet the highest standards of quality.

8. Respect Data and Facts
We do not rely solely on intuition or assumptions.
Instead, we make improvements based on data, facts, and verified results.

9. Build a Culture that Celebrates Challenges
We encourage people to take on challenges without fear of failure.
Every challenge and every experience becomes a stepping stone for future growth and success.

10. Remain an Essential Presence in Society
We expand the possibilities of printing and information technology, contributing to the development of local communities and the industry as a whole.